Your Thoughts. Our Craft. You Win.
Digital marketing is the order of the day. You might want to build bridges with your target audiences in the non-virtual world, like it has been for ages, but in keeping with the ever-burgeoning online consumerism, your outreach program has to take the digital path to keep yourself and your brand constantly visible as much to those who are your customers as who are not. That’s because Internet brings to you volumes that the print media cannot. Publicity in a magazine or a newspaper, or even on billboards, have a limited shelf-life, while sustained digital marketing campaigns on various online platforms keep recall constant. The online digital space is an enormous system of channels to which marketers simply must bring their brands on. Advertising online is not a cinch and needs craft to make it effective. To make the best out of the digital sweep, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. It is this craft we offer you to build inseparable customer engagement with your image, organization and brand.
How you design your website will determine how fast and how effectively you are reaching out to your target audiences. A beautifully designed website with artistic hues and contours might look extra-ordinary to the naked eye but is its architecture going to serve the purpose of digital marketing on all devices? How often do we struggle to navigate a website on our hand-held devices! That’s because artistry, and not applicability, was concerned while making it. This is where we come in to tell you what suits you the best. We design websites in a manner so that they are compatible with devices like mobiles, computers and tablets. In other words, the website and its contents, when opened, will automatically fit into such devices. We believe that accessing a website from anywhere, anytime will lend an extra edge to your marketing drive. What use is a website if they can be accessed only from a desktop or a laptop?
How often have you searched for some information or a website and still haven’t found the right page in the first two or three pages of your search? It’s not only a boring experience but frustrating as well. In the end you tend to give up. But if your website is on page one of a search, you are home and dry. To pluck your website out of a thousand websites sharing similarities with yours and have it placed at the very top of search results, are search engines like Google. For making your website instantly visible, we do a lot of research and use specific keywords, tags & SEO- friendly content that are critical to visibility. Our team of excellent writers and visualizers will develop your website content in step with search engine needs, which will be pushed in a manner so that your website appears early on the screen when anyone launches an online search for similar organizations or information relating to your domain of activities. In the process, particularly one who has never heard of you will know you and those who already know you will continue to stay tuned with you, thereby helping to generate newer interests in your organization and product.
Digital marketing is not just about designing a great website or tweaking the search engine grammar in your favour. There’s much more to it. The idea is to keep you connected to different platforms in some form or the other so that you are never out of sight. Towards these ends, there are tools like blogs, directories, bookmarks, listings and much more. For example, information related to your organization will be posed to different popular websites like Quora or WordPress that usually draw thousands of visitors every day. These are off-page activities. In doing so, these off-page activities will redirect visitors to such websites to your website, thereby enabling a greater outreach for your organization. A hyperlink, a tag or a mention can work wonders to generate more visitors for your website, even if your website is still a couple of clicks away. Let’s say someone writes a blog that throws up several queries about an industry, a sector, a product or a service. We will reply as a communicator on your behalf with plausible answers and provide a gateway to your website. This method of outreach has phenomena potential.
Who decides what the keywords would be to facilitate an easy online search. You might opine that a certain set of words or a phrase would aptly describe your business and help drive your digital marketing foray. But the fact is, finding keywords that are apt and applicable is not an easy task. It calls for intense research. We have a team of specialists who do this research and find just the right keywords for you. This helps in enhancing the performance of your website. But then, using keywords is not a one-off process. Keywords evolve with constantly changing search patterns on the Internet. Spotting these changes by way or research is a continuous process and hence, analyzing the complex world of searches becomes a part of our core duties that we are always glad to account ourselves for. In short, this R&D will be done by us to enhance the performance of your website to attract more visitors and ensure nobody misses out on you.
Social media is now part of everyday life. It’s invasive, it’s nagging but unavoidable in the context of connecting with the world. More than 2 million people use the social media every day. So what you are and what you offer to people, societies, economies and industries have to feature on social media because that’s where billions converge to cross-pollinate minds and form opinions. Marketing on the social media takes you into the living rooms of your target audiences, if not into the deepest recess of their minds. This is where you drive your core competencies through effective written communications, images, videos events and campaigns, using platforms like Facebook, Instagram, Tweeter, LinkedIn etc. The scope for marketing on social media is immense, in fact, endless. But only a team of digital marketing experts can negotiate for you the contours of social media marketing as room for error here is little. We are the team that will deliver for you on social media. We will not only use relevant posts about your organization but will also help your organization leverage them on social media to attract more clients for possible conversions. We would walk that extra mile for you to suggest, ideate and develop content for this purpose.
Businesses across the world now accept that they will fall behind if they do not go for paid promotions on the social media. Facebook, Google or YouTube, in terms of promoting your image, organization and brand, play a major role in this regard. Based on users’ search history, we do paid promotions on behalf of our clients at a nominal fee to showcase their strengths which results in lead generation and enhances brand image. Online paid promotions offer you a deep insight into both demography of users and their location as well, helping you to have a clear understanding of who you are reaching out to, where and why. If you are still wondering why you need paid promotions, here are the reasons: paid promotions fit any budget, expands your targeting, boosts brand awareness, continuously opens newer doors for your content marketing, gives you access to mobile phone users and lets you have a deep insight of the market you are operating in. Leads, leads and more leads, followed by a high rate of conversions are the main benefits of paid promotions. But you would need someone or a team with complete knowledge of paid promotions to assist you in this foray. At SOLCTECH, we have specialists who would do this for you. We would create, execute and manage paid promotions and help bring the leads to your table for possible conversions.
First things first. Over 300 million people use WhatsApp in India and over 2 billion across the world. So, WhatsApp means more business for you as it will help you get in touch with this great sweep of humanity online. We just cannot wish away the fact that mobile phones generate almost half of the world’s website traffic. And needless to say, WhatsApp is a seamless mobile application. So, WhatsApp is another great source for business conversation and, of course, conversions. The function that allows WhatsApp to be integrated into your website in just a few clicks is called click-to-chat. Due to this feature, your website visitors can start chatting with your business representatives through WhatsApp with just one click. Possibilities here are immense. To boost your marketing drive, we will integrate your business WhatsApp number with your website. This will enable website visitors to directly click on the WhatsApp button and communicate with you over WhatsApp. WhatsApp integration is a critical component of digital marketing, and it’s part of the package we are offering.
How many times have we received ‘polite reminders’ in the form of SMSs, e-mails and pre-recorded voices from our banks and favourite apparel outlets or telecom service providers, each either claiming a due or trying to sell a new product or a service. But we are not the only ones receives these at the same point time. Recipients could be in thousands. These are called Bulk E-mails, Smart SMSs, Voice Calls and Missed Calls. When you need to reach out quickly and precisely to an audience you know and the one you might not know, these tools play a very important role. Depending on the size of the database you have, we will customize and offer you Bulk emails, Smart SMSs, Voice calls and Missed Calls. We would also develop content for these in sync with your business needs. Not just this, we will provide you with feedback on the identities and other details of those who would open the emails, visit the website through SMSs/attended voice calls or have given a missed call to you.